Build trust and credibility
By producing original content, you are demonstrating your company’s knowledge of the subject matter. Over time, this can build trust with prospects and customers. People want to justify that they are working with a knowledgeable company.
Demonstrate fresh thinking
By regularly producing new content, you demonstrate that your company is keeping up with current trends. It shows that your company is a thought-leader.
Improve your search engine ranking
Search engines adore websites that produce original content. Adding unique content not only helps your company build trust with customers, it also can improve your search engine ranking.
It will be shared with others
Your content is helpful, it will be shared via email and on social media like Facebook, Twitter, LinkedIn and aggregation tools. Social sharing increases your content’s reach, increasing your company’s awareness.